MetaAttributionReadingNote

Reading note prepared on 12 November 2026 for business owners comparing Meta campaign reports with saved enquiries or orders. The linked DN Media guide, Understanding Facebook advertising attribution, is by Daniel Newton and reviewed by Robin Gibbons; it was last reviewed on 26 October 2026. Begin with the business total, then record the event each report counts, its date range, time zone and attribution window. Check whether consent, duplicate events, refunds or cancellations explain part of the difference. The guide's example follows one illustrative £100 order credited by both an ad platform and an email report: overlapping credit does not create a second order. Its checklist helps identify the next investigation without forcing dashboards to match. Reconciliation is not proof of advertising's incremental effect. The source link below opens the full guide and its measurement references. This entry is a new reading note, not a claim that the original guide was written today or that these illustrative figures are client results.